Our Management Team

Gail Schenbaum-Lawton
Co-Founder & CEO

Gail is a former teacher, TV producer/studio executive and college parent. Along with founding Umergency, Gail has created several innovative ventures combining education, business and philanthropy.

Barry Schenbaum
Co-Founder & President

With over 25+ years of marketing experience, Barry has expertise in startups and Fortune 500 firms. As a college parent and entrepreneur, he recently launched a college apparel company in addition to the Umergency app he created with his sister Gail.

Nicky Wilks
V.P. Product

Nicky is a veteran in higher education administration, recruiting and marketing. He has extensive experience in startups and technology development.

AJ Schenbaum
V.P. Strategy

In addition to his work with Umergency, A.J. is co-owner at Bequia Publishing Group – a Sony ATV partner. He has extensive experience with local and national media.

Scott Ziolko
Technology Advisor

Scott is a leader in building sustainable, mission-driven businesses, with focuses on data science, complex analyses, and distributed software systems. He has built software for K-12 schools and Higher Education with the goal of improving opportunity, equity, and access for all students.

Ron LaPierre
Strategic Advisor

Ron is a senior executive with 25 years of experience in the e-commerce, digital media, SaaS and entertainment industries. He’s played key roles in three successful startup exits (Overture to Yahoo, PriceGrabber to Experian, and Milo.com to EBay), and held President/CEO roles with PriceGrabber and IAC’s CityGrid Media. He’s currently serving as Entrepreneur in Residence at Claremont McKenna College.

Marlene Karp
Director, College Relations

Marlene has over 25+ years of experience in start-up businesses, merchandising, marketing and sales. She has been a senior executive on several boards and has provided comprehensive consultative expertise and strategic direction to several multi-million dollar businesses.