Umergency App Privacy Policy

Effective as of April, 2022

Caring for the safety, health and privacy of your family is at the heart of what we do at Umergency. In our privacy policy, you will learn more about how we protect and use you information to provide both outstanding service and security. Although Umergency, at times, may share your information to deliver services, we do not generate revenue from the sale of personal information of our users. This privacy policy (the “Privacy Policy”) applies to the Umergency App mobile application (the “App”), owned and operated by Umergency, LLC (“Umergency,” “we,” “us,” or “our”). We have created this Privacy Policy to tell you what information the App collects, how we use that
information, and who we will share that information with, if at all. This Privacy Policy does not address the privacy practices of any third parties that we do not own, control, or are affiliated with. Capitalized terms not defined in this Privacy Policy will have the meaning set forth in our Terms of Use. By visiting and/or using our App, you are agreeing to the terms of this Privacy
Policy and the accompanying Terms of Use. We encourage you to read the Privacy Policy, and to use the information it contains to help you make informed decisions.

1. Information We Collect or Receive. In the course of operating the App, we will collect and/or receive the following types of information. You authorize us to collect and/or receive such information. (a) Personal Information. We only receive or collect information that identifies you personally if you choose to provide such personally identifiable information to us via
email or other means. When you sign up to become a user or contact us, you will be required to provide us with personal information about yourself (collectively, the “Personal Information”). Such Personal Information may include your name, email address, physical address, and phone number. Additionally, we collect information that you supply to us through the App, or our website, including, but not limited to, images, documents, and information on other people you supply. We do not collect any Personal Information from you when you use the App unless you provide us with the
Personal Information voluntarily. (b) ThirdParty Log In. If you sign in through a thirdparty service, you are authorizing us to collect, store, and use, in accordance with this Privacy Policy, any and all information that you agreed that the third party service would provide to us through its Application Programming Interface (“API”). Such information may include, without
limitation, your first and last name, username, profile picture, headline, unique identifier and access token, and email address.
(c) Payment Information. If you choose to make a purchase or subscribe to a feature or service of ours that requires a fee, you will be required to provide us, or a third party payment vendor, with your payment information, including, without limitation, bank account numbers, credit card or debit card numbers, account details, ACH information, and similar data (collectively, “Payment Information”). Such Payment Information will be collected and processed by our thirdparty payment vendors pursuant to the terms
and conditions of their privacy policies and terms of use, and we do not obtain access to any Payment Information in connection with such purchases or subscriptions (d) Geolocational Information. Certain features and functionalities of the App may be based on your location. In order to provide these features and functionalities while you are using your mobile device, we may, with your consent, automatically collect geolocational information from your mobile device or wireless carrier and/or certain thirdparty service providers (collectively, “Geolocational Information”). You may decline to allow us to collect such Geolocational Information, in which case you will not be able to access certain key features or functionalities including Urgent Alert, the I Am Safe” button, and Emergency Services Near Me.
(e) ThirdParty Analytics. We and the thirdparty technology providers, ad exchanges, ad networks, advertisers, agencies, ad exchanges, and ad servers with which we work use thirdparty analytics services (e.g., Google Analytics) to evaluate your use of the App, compile reports on activity, collect demographic data, analyze performance metrics,
and collect and evaluate other information relating to the App and mobile and Internet usage. These third parties use cookies and other technologies to help analyze and provide us the data. You consent to the processing of data about you by these analytics providers in the manner and for the purposes set out in this Privacy Policy. For more information on these third parties, including how to opt out from certain data collection, please EMAIL US AT INFO@UMERGENCYAPP.COM. Please be advised that if you opt out of any such service, you may not be able to use the full functionality of the App. (f) Other Information. In addition to the Personal Information, Payment Information, and Geolocational Information, we may automatically collect or receive additional information regarding you and your use of the App; your interactions with us and our advertising; and information regarding your computer and mobile devices used to access the App (collectively, the “Other Information”). Such Other Information may include:
(i) From You. Additional information about yourself that you voluntarily provide to us, such as your gender and your product and service preferences.
(ii) From Your Activity. We may collect or receive information regarding:
(A) IP address, which may consist of a static or dynamic IP address and will
sometimes point to a specific identifiable computer or mobile device;
(B) browser type and language;
(C) referring and exit pages and URLs;
(D) date and time; and
(E) details regarding your activity on the App, such as search queries and other performance and usage data.
(iii) About Your Mobile Device. We may collect or receive information regarding:
(A) type of mobile device;
(B) advertising Identifier (“IDFA” or “AdID”);
(C) operating system and version (e.g., iOS, Android or Windows);
(D) carrier; and
(E) network type (WiFi, 3G, 4G, LTE).
(iv) From Cookies. We may use both session cookies, which expire once you close the App, and persistent cookies, which stay on your mobile device until you delete them and other technologies to help us collect data and to enhance your experience with the App. Cookies are small text files an app can use to recognize a repeat visitor to the app. We may use cookies for various purposes, including to:
(A) type of mobile device;
(B) personalize your experience;
(C) analyze which portions of the App are visited and used most frequently; and
(D) measure and optimize advertising and promotional effectiveness.
If you do not want us to deploy cookies in the App, you can opt out by setting your mobile device to reject cookies. You can still use the App if you choose to disable cookies, although your ability to use some of the features may be affected.

2. Information Collected by Or Through ThirdParty Advertising Companies. We may share Other Information about your activity on the App with third parties for ad distribution and ad optimization (defined as the tailoring, targeting (i.e., behavioral, contextual, retargeting, analyzing, managing, reporting, and optimizing of ads). These third parties may use cookies, pixel tags (also called web beacons or clear gifs), and/or other technologies to
collect Other Information for such purposes. Pixel tags enable us and these thirdparty advertising companies to recognize a browser’s cookie when a browser visits the site on which the pixel tag is located in order to learn which advertisement brings a user to a given site. In addition, we may receive Other Information from advertisers and/or their service providers such as advertising identifiers, IP addresses, and postconversion data.

3. Data Processing by Third Parties. We use third parties to provide services to our users. These third parties may process, store, and access data, including Personal Information. All data processors maintain policies to protect data. A list of all third party processes is available at By using Umergency App or website, you consent to
processing of your Personal Information by these third parties. You may discontinue use of Umergency’s services and App at any time and withdraw your consent for ongoing processing of your Personal Information by a Third Party by contacting us at

4. How to Opt Out Of ThirdParty InterestBased Advertising. If you wish to opt out of thirdparty interestbased advertising, please visit and for details on how to do so. Additionally, users of mobile Devices can follow the below instructions:
(a) Android Users. For Android devices with OS 2.2 and up and Google Play Services version 4.0 and up: Open your Google Settings app > Ads > Enable “Opt out of interestbased advertising.
(b) iOS Users.
(i) iOS 7 or Higher: Go to your Settings > Select Privacy > Select Advertising > Enable the “Limit Ad Tracking” setting.
(ii) iOS 6: Go to your Settings >Select General > Select About > Select Advertising > Enable the “Limit Ads Tracking” setting.

5. How Information Is Used and Shared.
(a) You authorize us to use the Personal Information, Payment information, Payment Information, Geolocational Information, and the Other Information (collectively, the “Information”) to:
(i) provide and improve our App;
(ii) provide our services;
(iii) administer our promotional programs;
(iv) solicit your feedback; and
(v) inform you about our products and services.
(b) In order to provide our services and administer our promotional programs, we may share the Information with our thirdparty promotional and marketing partners, including, without limitation, businesses participating in our various programs.
(c) We may share Personal Information with other parties, at your request or direction, and parties you specify in the App.
(d) We engage thirdparty companies and individuals to perform functions on our behalf.
Examples may include providing technical assistance, customer service, marketing assistance, and administration of promotional programs. These other companies will have access to the Information only as necessary to perform their functions and to the extent permitted by law
(e) In an ongoing effort to better understand our users, the App, and our products and services, we may analyze certain Information in anonymized and aggregate form to operate, maintain, manage, and improve the App and/or such products and services.
This aggregate information does not identify you personally. We may share and/or license this aggregate data to our affiliates, agents, business and promotional partners, and other third parties. We may also disclose aggregated user statistics to describe the
App and these products and services to current and prospective business partners and investors and to other third parties for other lawful purposes.

(f) We may share some or all of or all of your Information with any of our parent companies, subsidiaries, joint ventures, or other companies under common control or under common control or affiliated with us.
(g) As we develop our businesses, we might sell or buy businesses or assets. In the event of a corporate sale, merger, reorganization, sale of assets, dissolution, or similar event, the Information may be part of the transferred assets.
(h) To the extent permitted by law, we may also disclose the Information:
(i) when required by law, court order, or other government or law enforcement authority or regulatory agency; or
(ii) whenever we believe that disclosing such Information is necessary or advisable, for example, to protect the rights, property, or safety of us or others, including you.
We will use your Payment Information to process your authorized payments through the App. We will share your Payment Information with a thirdparty service provider as necessary to process your payment. The thirdparty service provider stores your Payment
Information; we do not store this information. We will use your Payment Information to process your authorized payments through the App. We will share your Payment Information with a thirdparty service provider as necessary to process your payment. Storage by the
thirdparty service provider of your Payment Information is subject to the privacy policies and practices of the thirdparty service provider and is not subject to the terms of this Privacy Policy. By providing your Payment Information, you acknowledge and agree to use of such
information by the thirdparty service provider for purposes of processing your payment to us. We will use your Payment Information to process your authorized payments through the App. We will share your Payment Information with a third party service provider as necessary to process your payment.
6. Accessing and Modifying Information and Communication Preferences. If you have provided us any Personal Information, you may access, remove, review, and/or make changes to the same by contacting us as set forth below or by updating your profile page in the App In addition, you may manage your receipt of marketing and nontransactional
communications by clicking on the “unsubscribe” link located on the bottom of any of our marketing emails. We will use commercially reasonable efforts to process such requests in a timely manner. You should be aware, however, that it is not always possible to completely remove or modify information in our subscription databases. You cannot opt out of receiving
transactional emails related to the App (e.g., requests for support).
We may also deliver notifications to your mobile device (e.g., push notifications). You can disable these notifications by deleting the relevant service or by changing the settings on your
mobile device. However, notifications are primarily used for safety purposes and functionalities including information about new features and releases.
You may to object to the accuracy of any data held by Umergency, or to the use of your Personal Information for marketing purposes. Any objections can be sent to with “Privacy Policy” in the subject line or mail us at the following address: 528 Palisades Drive, Suite 502, Pacific Palisades, California 90272.

7. Data Portability. You may access and download your data from the App at anytime. You may also obtain additional data by sending a request to

8. Deletion of Data. We will keep your Personal Information while you have an account with us or while we are providing services to you. You may close your account at any time. You may also send a request for your data to be deleted. Requests to delete data should be sent to Data will be deleted within thirty days after receiving a request. Notwithstanding the foregoing, we will keep your personal information for as long as is necessary:
(a) To respond to any questions, complaints or claims made by you or on your behalf;
(b) To show that we treated you fairly; or
(c) To keep records required by law.
We will not retain your personal information for longer than necessary for the purposes set out in this policy. Different retention periods apply for different types of personal information. Umergency will usually delete data three years after a user account is terminated and there has been no contact or interaction with a user, unless data retention is necessary for reasons listed above.

9. How We Protect Your Information. We take commercially reasonable steps to protect the Information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. Please understand, however, that no security system is impenetrable. We cannot guarantee
the security of our databases or the databases of the third parties with which we may share such Information, nor can we guarantee that the Information you supply will not be intercepted while being transmitted over the Internet. In particular, email sent to us may not be secure, and you should therefore take special care in deciding what information you send to us via email.

10. Important Notices to NonU.S. Residents. The App and its servers are operated in the United States. If you are located outside of the United States, please be aware that your Information, including your Personal Information, may be transferred to, processed, maintained, and used on computers, servers, and systems located outside of your state,
province, country, or other governmental jurisdiction where the privacy laws may not be as protective as those in your jurisdiction. If you are located outside the United States and choose to use the App, you hereby irrevocably and unconditionally consent to such transfer, processing, and use in the United States and elsewhere. If you are located in a jurisdiction
subject to the General Data Protection Regulation, you have the right to submit a complaint to a supervisory authority in your jurisdiction.

11. App Stores; External Websites. Your app store (e.g., iTunes or Google Play) may collect certain information in connection with your use of the App, such as Personal Information, Payment Information, Geolocational Information, and other usagebased data. We have no
control over the collection of such information by a thirdparty app store, and any such collection or use will be subject to that third party’s applicable privacy policies.
The App may contain links to thirdparty websites. We have no control over the privacy practices or the content of these websites. As such, we are not responsible for the content or the privacy policies of those thirdparty websites. You should check the applicable third
party privacy policy and terms of use when visiting any other websites.

12. Children. The App is not directed to children under the age of 13. We adhere to the Children’s Online Privacy Protection Act (COPPA) and will not knowingly collect Personal Information from any child under the age of 13. We ask that minors (under the age of 13) not use the App. If a child under the age of 13 has provided us with Personal Information, a parent or guardian of that child may contact us and request that such information be deleted
from our records.

13. California Privacy Rights: Shine the Light Law. Under California Civil Code Section 1798.83, California residents who have an established business relationship with us may choose to opt out of our sharing their contact information with third parties for direct marketing purposes. If you are a California resident and you wish to opt out, please send an email to

14. California Privacy Law: Do Not Track. We do not monitor, recognize, or honor any optout or do not track mechanisms, including general web browser “Do Not Track” settings and/or signals.

15. Changes to This Privacy Policy. This Privacy Policy is effective as of the date stated at the top of this Privacy Policy. We may change this Privacy Policy from time to time. Any such changes will be posted on the App. By accessing the App after we make any such changes to this Privacy Policy, you are deemed to have accepted such changes. Please be aware that, to the extent permitted by applicable law, our use of the Information is governed by the Privacy Policy in effect at the time we collect the Information. Please refer back to this Privacy Policy on a regular basis.

16. How to Contact Us. If you have questions about this Privacy Policy, please email us at with “Privacy Policy” in the subject line or mail us at the following address: 528 Palisades Drive, Suite 502, Pacific Palisades, California 90272.